Liz Kroft, founder of Aviso Studios, smiling with a coffee in her home office in Santa Cruz, California.

About Aviso Studios, the website, brand, and marketing team helping small businesses grow with clarity—based in Santa Cruz, California.

I’m here for the business owner who wants more — without sacrificing sleep, sanity, or weekends to get there.

You’ve built something real. Now you want people to actually see it — and choose you.

Whether you’re launching something new or stepping into a bigger chapter, I help you stop guessing and start showing up with strategy that actually drives growth.

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MY PROMISE TO YOU

You won’t be drowned in trends, tactics, or “shoulds.”
Your marketing will feel doable — the kind that fits your business, respects your time, and actually works for what you’re building.

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The Marketer Behind the Magic

I’m Liz — the strategist-first, design-second marketing nerd who turns “I have no idea what to do next” into actual momentum.

Before Aviso Studios:

I built my own businesses from scratch
Bootstrapped like hell
Learned what actually works

Then I backed it with a digital marketing certification from Harvard because…why not be street-smart and book-smart?

Now I help business owners stop second-guessing themselves — and start showing up like the confident, capable professionals they already are.

Marketing gets easier when you’re not doing it alone.
That’s where I come in.

let's chat

A Simple, Stress-Free Process

THE DISCOVERY CALL
A low-pressure chat where I learn what’s working, what’s not, and what you actually need — so we can clear the noise and get moving in the right direction.
THE STRATEGY ROADMAP
Before any proposal, I map out a simple, custom plan that shows what we’ll do, why it matters, and how it will finally move your business forward.
ONBOARDING + KICK OFF
Once you say yes, you get timelines, a welcome guide, light homework, and everything you need from me so we start strong — without confusion or chaos.
DEEP-DIVE RESEARCH
I dig into your audience, industry, brand, and competitors to uncover the insights that actually shape strategy and make every decision smarter.
STRATEGY, DESIGN + BUILD
Using the research, I turn strategy into real deliverables — thoughtful, intentional, and built to work behind the scenes, not just look pretty.
REVIEW, REFINE + FINALIZE
We walk through everything together, make smart adjustments, and polish the details so you end up with a final product that feels aligned and ready to go.

I’m your strategy-obsessed, data-loving marketing partner with a whole lot of lived experience, a soft spot for mac-n-cheese, and a passport permanently ready for sunshine.

Text that reads 'the human behind it' in cursive, gold-colored font

BEVERAGE OF CHOICE

Oatmilk latte by day, spicyyy marg by night

HIDDEN FLEX

I’ve raced a sailboat from California to Hawaii

UNHINGED MARKETING PET PEEVE

The word “fluff” (I’m lookin’ at you Chat GPT)

FAVORITE PART OF MY JOB

Helping clients finally see their path to growth.

PET SIDEKICK

Bodhi (aka Beefcake) my giant tuxedo cat

Where do you want to go next? Let’s start there.

Alright, enough about me — your turn.

BOOK A DISCOVERY CALL